While CNN struggles to bring in younger viewers, Warner Bros. Discovery may add some of its live content to Max.
ources told Bloomberg that CNN is already moving forward with distributing live content outside the U.S., but executives are looking into different ways to offer it on Max within the U.S.Gizmodo could not independently verify this information and Warner Bros. did not immediately respond to a request for comment.
The alleged addition comes less than a year after the company tried to roll out CNN+, a stand-alone streaming service containing no live content. The project launched by CNN’s former President Jeff Zucker in March of last year brought news segments featuring anchors like former Fox News anchor Chris Wallace, NPR’s Audie Cornish, news anchor Jake Tapper, and others, in what became an unsuccessful attempt to branch into the streaming medium.
President Chris Licht. “While today’s decision is incredibly difficult, it is the right one for the long-term success of CNN,” Licht told staff in April 2022, according toYet, by taking the option of streaming off the table, CNN may have hindered its access to cord-cutting
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