Warner Bros Discovery's Fix Of Insulting 'Creator' Credits On Max Finally Begins Roll Out
“For almost 90 years, the Directors Guild has fought fiercely to protect the credit and recognition deserved by Directors for the work they create,” said DGA President Lesli Linka Glatter on May 24 as her Guild was in the middle of ultimately successful contract talks with the studios. “
Warner Bros. Discovery’s unilateral move, without notice or consultation, to collapse directors, writers, producers and others into a generic category of ‘creators’ in their new Max rollout while we are in negotiations with them is a grave insult to our members and our union,” Glatter added. “This devaluation of the individual contributions of artists is a disturbing trend and the DGA will not stand for it.
“Warner Bros. has lumped writers, directors and producers into an invented, diminishing category they call Creators,” a blunt WGA West President Meredith Stiehm stated at the same time. “This is a credits violation for starters,” Stiehm went on to say. “But worse, it is disrespectful and insulting to the artists that make the films and TV shows that make their corporation billions. This attempt to diminish writers’ contributions and importance echoes the message we heard in our negotiations with AMPTP— that writers are marginal, inessential, and should simply accept being paid less and less, while our employers’ profits go higher and higher.
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