Verizon Offering Free Netflix in Bid to Take on Amazon and Roku as Streaming Middleman

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Verizon Offering Free Netflix in Bid to Take on Amazon and Roku as Streaming Middleman
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The telecom’s +play streaming hub already offers NFL+, AMC+, and other streaming services.

And to entice users to give it a try, Verizon says it is partnering with Netflix to give users a free year of Netflix Premium if they subscribe to another service through the hub.

At launch +play offers streaming services like NFL+, NBA League Pass, HBO Max, AMC+ and Peloton, among others. “We’re thrilled to officially launch +play in an open beta, offering our customers exclusive access to offers and the tools to manage their growing number of subscription services,” said Erin McPherson, chief content officer for Verizon, in a statement. “As the network America relies on and one of the largest direct to consumer distributors in the U.S.

With +play, Verizon is taking aim at other companies seeking to intermediate the relationship between streaming services and consumers, helping those services grow and expand, while taking a small cut in the process.

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