A Verizon promotion includes a year of free Netflix for customers who subscribe to one of several other streaming services through its marketplace
Wireless carriers have long offered streaming-service promotions to their customers as a perk.offers free Netflix indefinitely to some of its wireless-plan customers as well as AppleTV+ and a year of Paramount+ to people on its top-tier cellphone plans. Verizon helped bolster the growth of Disney’s streaming service when it launched in 2019 by offering wireless-service customersAre you more likely to subscribe as part of a streaming promotion? Join the conversation below.
Verizon’s +play marketplace, which started earlier this year, offers access to a range of streaming platforms beyond the ones included in the Netflix promotion, including Disney+ andHBO Max. Verizon has a range of commercial relationships and agreements with the various services within +play. Verizon manages the billing relationship with customers, who then watch content on the respective streaming services to which they subscribe. Verizon has positioned itself as neutral because of its business model.
“We don’t own a content creator, we don’t own a content-production company or network, we are a pure-play distributor here,” said Erin McPherson, senior vice president and chief content officer at Verizon. The company plans to explore new kinds of streaming bundles in the future through +play, including putting together packages of video and nonvideo streaming services, she said.
Verizon said that the Netflix deal is available to about 30 million of its customers and that it plans to extend it to more subscribers over time.Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
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