'Our clients are as ambitious as they have ever been,' he says. 'We have always had a pretty aggressive culture at UTA.'
talked to UTA president David Kramer about how a growing presence in the British capital made the bigger office necessary, the importance of greater international reach, how key music and literary work is for the agency’s London business, other growth opportunities, including for MediaLink, and why clients must pay close attention to AI.
UTA has been growing in London in recent years, including thanks to acquisitions. The company has its L.A. headquarters and offices in Atlanta, Chicago, Nashville, New York and London. What has driven that desire for expansion in the U.K. and how does London fit into your broader global ambitions? We had been making an investment in the U.K. for a very long time, since the beginning of the company. But that was with a different approach, which was that a lot of agents would travel over there, get to know all the different agents and agencies there. We ended up, and still and will continue to do so, co-repping an amazing roster of clients coming out of the U.K. It’s such an exciting, vibrant, robust community.
Especially as you saw the world getting smaller over the past several years, with technology and the birth of the streamers, and with what people are interested in watching and what markets were growing, the U.K. was the most logical next step for us to expand outside of the U.S. Some of that happened when we acquired The Agency Group, so had an office there since that acquisition, less than 10 years ago.
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