UTA, which last year acquired UK agency Curtis Brown, is opening a new office in London as it eyes further international growth. The 28,000-square-foot space, across two floors at 1 Newman Street, …
, which last year acquired UK agency Curtis Brown, is opening a new office in London as it eyes further international growth.
“London is one of the world’s great cultural and commercial centers, and this expansion reflects UTA’s growing investment in bringing UK and European clients more opportunities to make an impact around the world,” said Jeremy Zimmer, CEO and co-founder of UTA. “We’re excited to move into our new London home, creating a vibrant hub for our expanding team and range of capabilities across entertainment, sports and business.
“We watched some of our competitors send film and TV agents to London and we learnt from that. It wasn’t always received well. When we bought CBG we didn’t want it to feel like the ‘Americans were coming in over the wall’. We’ve taken the approach of having agents go to London and embed themselves and spend some time there. There is so much international talent and so many international buyers in Europe now.
Kramer said the cultural and practical mesh with the respected UK firm had been “great”. “We’ve stuck to the plan. Curtis Brown has great business leaders, we didn’t want to mess anything up there, but we’re partnering with them to be additive where possible. The co-rep business, in terms of which clients we share with companies other than Curtis Brown, hasn’t been disrupted, and on the Curtis Brown side, there hasn’t been disruption for them.
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