UEFA teams up with Disney to launch a pan-European project aimed at increasing the number of girls playing football
The logo of theme parks"Disney" Store is pictured on the Champs Elysees Avenue in Paris, France, Wednesday, September 20, 2017.
Nadine Kessler, UEFA's Head of Women's Football, told Reuters that the aim of the programme was to "create an environment for all girls to flourish and develop, whether that be fundamental movement skills, football basics or life skills and values. UEFA examined research which showed that globally 84 percent of girls under the age of 17 are not meeting the World Health Organization minimum activity guidelines.
"There will still be football cones and a ball but these sessions will allow girls to play out scenes of their favourite Disney movies, they will be empowered to take on the character and roles of their favourite Disney heroes.
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