Disney and UEFA have teamed up in an unlikely partnership to inspire the next generation of female soccer players
MANCHESTER, England - UEFA has teamed up with Disney to launch a pan-European project aimed at increasing the number of girls playing football.
Nadine Kessler, UEFA’s Head of Women’s Football, told Reuters that the aim of the program was to “create an environment for all girls to flourish and develop, whether that be fundamental movement skills, football basics or life skills and values. UEFA examined research which showed that globally 84% of girls under the age of 17 are not meeting the World Health Organization minimum activity guidelines.
“There will still be football cones and a ball but these sessions will allow girls to play out scenes of their favorite Disney movies, they will be empowered to take on the character and roles of their favorite Disney heroes.
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