Weeks after laying off a third of its marketing division, Uber has recruited a longtime Google executive to help lead the reorganization
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The ride-hailing company said today that it has hired Thomas Ranese to lead global product and business marketing. Ranese—who will join Uber next month to oversee brand, creative, research and regional marketing—spent nearly a decade at Google, most recently leading marketing for the Google Pixel and the rebrand of Google Nest.
“Uber is one of the rare companies that’s become a verb—and an iconic brand that’s redefining how we move, eat, work and more in cities around the world,” Ranese said in a statement. “As Dara has said, marketing is more important to Uber than ever, and I’m excited to work with teams around the world to strengthen our marketing capabilities, drive growth, and help transform the Uber brand.”
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