Though still a small part of Uber's total revenue, Uber Eats has the potential to enter more markets than its ride-hailing counterpart:
Some countries and localities have strict regulations surrounding their taxi market, which prevents or limits competition from ride-hailing services.
Uber's ride-hailing app has a growing user base, and direct integration will give its Uber Eats business more exposure. In June 2019, Uber began toUber Eats directly into its core app in select markets.
While Uber Eats faces stiff competition in the food delivery market, the wide proliferation of its core ride-hailing app could help it increase its share of sales. Beyond leveraging the app, Uber could also strengthen its product via an acquisition.Last week, CEO Dara Khosrowshahi
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