The move comes amid investor skepticism about the company's long-term path to profitability.
has built for product search, allowing for users to move through search through transaction on one platform.
The changes will be prominent as soon as a user opens the app. Users will be prompted to choose to get a ride or order food rather than jumping right into the map screen of Uber's flagship app. Uber will also roll out a new rewards program for frequent food delivery customers and make it easier for drivers to understand what they will earn for their trips.
Uber is also adding a whole host of new safety features, including the ability to request a unique four-digit PIN number to make sure riders are getting in the car they ordered, a new button to report safety concerns while driving, and a "text to 911" option if the situation escalates.
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