Close your eyes, breathe in deep, and clear your mind. With a blank slate for a brain, consider: What does the phrase “Smize Cream” conjure in a newly empty headspace? A rejuvenating serum that will lift your undereyes? A luscious body butter to tighten and firm your already gorgeous body? Maybe a leave-in conditioner for your struggling summer locks. With one last breath at full lung capacity, you may open your eyes and learn the truth- none of the previous answers are correct!
, has applied for the trademark “Smize Cream” in relation to a new brand of ice cream. The outlet reports:
The docs don’t lay out the specifics of Tyra’s dip into the world of delicious desserts, other than the name ... but it sounds tasty. Tyra’s own ice cream actually makes sense ... she coined the term “smize” — as in, smile with your eyes — and the 45-year-old has been candid about body image in connection with her recent Sports Illustrated Swimsuit edition cover, saying people shouldn’t feel guilty about occasionally indulging in ice cream.
Personally, I’d love to live in Tyra Banks’ fantasy land where an ill-fitting pun and previous comments on body positivity justify an application for a luxury ice cream brand. Even if it should’ve been a play-on-words for an under-eye serum, doesn’t Tyra know what the Instagirls know? The beauty industry is a verified “cash cow!”
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