One Toyota Tundra Super Bowl ad features actors with the surname Jones, while another highlights Paralympian skiers overcoming disability.
As you might have heard, there's a sports contest coming up this weekend, something about Stellantis pickup trucks from Los Angeles versus Buick concept cars from Cincinnati. Toyota will have not one, but two ads during the game, with completely different tones. One's a serious heartstring tugger about a Paralympic athlete's triumph over adversity. The other's just a goofy romp with celebrities racing new Tundras.
The McKeevers have won seven gold medals, two silvers, and one bronze, making them the most decorated Winter Paralympians in Canada, according to Toyota. The ad is extremely light on cars, but we do get to see a classic first-generation Celica almost entirely obscured by snow, as well as a fifth-generation Toyota pickup lurking the background. Toyota is a supporter of many Paralympic athletes, and recently auctioned off a pair of Tundras to raise money for them.
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