The Conservatives are deeply unpopular among millennials, a study shows Rishi Sunak’s party need to try and win over 'shy capitalists' with tax cuts or face a millennial wipeout at the next election, the research suggests 🔴 singharj reports
at the next election compared with nearly half who would back Labour, the Focaldata study for the Onward think-tank shows.
Many areas where the Conservatives need to shore up their support already have a majority of millennials among voters, according to Onward.However, focus group research suggests they are “shy capitalists” who prefer keeping their own money over more redistribution of income, and are more likely to view businesses as providing opportunities than being exploitative.
The research could pile pressure on the Prime Minister to deliver tax cuts ahead of the next election, a task which is looking more difficult following stubbornly high inflation figures last week. “More home ownership and better jobs are critical to winning back their support, but so too are taxes.
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