Tinder breaks into scripted original content, wraps filming first video series.
Tinder logo seen displayed on a smartphone.has wrapped filming on its first television series, as owner Match Group Inc seeks to dive deeper into creating original content, people with direct knowledge of the project told Reuters.
Making new shows is part of a larger strategy that will be revealed in the near future, a spokeswoman told Reuters, declining to elaborate on the plans. The source familiar with the production said it is Tinder's first foray into creating an online platform for scripted video content. The multi-episode series centers on an "apocalyptic" storyline and includes a relationship sub plot but is not directly connected to Tinder's core dating app business, the source said. It was filmed in Mexico City in late August.
Tinder's move should not be a big surprise given its ownership. Parent company Match is majority owned byLast October, Tinder launched a lifestyle website called Swipe Life to publish original content including articles and videos about dating and relationships. Offering original content is an increasingly popular strategy for the mostly U.S.-based technology and retail industries that have already attracted millions of devoted users.
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