Exclusive: Tinder breaks into scripted original content, wraps filming first video series - sources

📆 16/09/2019 23:00:00

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📆 16/09/2019 23:00:00
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Tinder breaks into scripted original content, wraps filming first video series

MEXICO CITY / NEW YORK - Popular dating app Tinder has wrapped filming on its first television series, as owner Match Group Inc seeks to dive deeper into creating original content, people with direct knowledge of the project told Reuters.

The multi-episode series centres on an"apocalyptic" storyline and includes a relationship sub plot but is not directly connected to Tinder's core dating app business, the source said. It was filmed in Mexico City in late August. Last October, Tinder launched a lifestyle website called Swipe Life to publish original content including articles and videos about dating and relationships.

The strategy seeks to engage users on a deeper level even when they are not using the service. That could help Match hold on to its rapidly growing customers. Its shares have risen more than 75% this year as it continues to add subscribers.

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