Sarah Rueven, a dietitian in New York, said eating large amounts of honey could lead to stomachaches and diarrhea — consequences that some people on the app can attest to having experienced.
Dave Ramirez squeezed the frozen bottle with both hands, watching the golden goop come out like toothpaste. Then, he took a big sticky bite.Thus, the frozen honey trend was born.The trend on TikTok has garnered about 900 million views, with creators uploading videos that show them putting honey in an empty water bottle, placing it in a freezer and then, hours later, squeezing viscous chunks into their mouth, sometimes in agony and often in delight.
“I think like most viral videos on TikTok, it’s kind of, you know, shock value, and kind of silly, but it’s a cool concept, I guess?” Rueven said. “But I feel like people could be doing better things with honey.” He later learned honey could help create the gooey texture he was aiming for. He placed some in a small bottle, froze it, recorded himself eating it and then read comments from followers asking what he had just eaten.From there, other TikTok creators curious about the texture filmed their own ASMR-like videos.
When Daniella Shaba, 20, tried it for the first time, she said the initial bite was cold, but then the honey melted in her mouth, and the chewy ooze tasted good. Shaba owns a candy company and has infused her own products into the mixture.
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