Creators want to illuminate an industry that may prefer to stay opaque to outsiders
. She remembers seeing her great-grandmother in her casket at her funeral as a child and remarking to her mother, “where is my grandmother’s wig?”
“As a kid I was just drawn to it because I didn’t understand, oh my God, we’re alive one moment and deceased the next,” Vargas says.Vargas initially created a YouTube channel to share information about her life as a funeral director and embalmer before finding more success on TikTok. And she too was driven by the desire to be as transparent as possible about the funeral industry.
“Sometimes you have to say, hey, this reconstruction is going to take five hours because they were in a car accident and they look like this,” she says. “You send them a bill... but then a family comes back [saying] why are you charging me for this? It’s like, no, they didn’t tell you that this person was in such bad shape and it takes time.
Mortuary TikTok taps into my more macabre interests . But the creators using the app exist to educate, not to sensationalize. I also grew up in a Jewish family where the custom for funerals is to keep caskets closed, and because of this, I’ve never been intimately familiar with the rituals and procedures that go into prepping a loved one for a viewing.
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