Diversity in new and media matters. Reporters and editors are overwhelmingly white and male and this impacts the diversity and quality of media and news content. Here Lisa Sugar, Founder of Popsugar shares three ways to champion diversity in news and media #LifeHacks
Diversity in media matters because it affects the quality of news reporting and the range of stories told. Reporters and editors are overwhelmingly white and male, for example,report, found that only 37 percent of bylined news articles and opinion pieces regarding reproductive rights and related issues were written by women. Reports on these issues is overwhelmingly male dominated because the industry is.
“Many stories and journeys are universal, but representation in the media has been limited to a certain subset of people, and we want to help to change that. In our beauty content, for example, we represent people of all shapes, sizes, skin tones, hair types, etc. I want everyone reading our content to find something that speaks to them,” says Sugar.her aim was to create a company made up of a wide range of voices and perspectives.
Showcasing diversity through storytelling is something Sugar is doing across all their platforms. For example, this year’s Popsugar Not only does this commitment to diversity increase the quality and range of media content but ultimately Sugar says this positively impacts the bottom line. “Inclusion is great for the world but specifically for us as a business, because we see higher engagement around our content when people feel like it applies to them. Brands are thrilled to see that and also respond to that. They appreciate that they can reach more people,” she says.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Three Ways To Tackle A Lack Of Diversity In MediaDiversity in new and media matters. Reporters and editors are overwhelmingly white and male and this impacts the diversity and quality of media and news content. Here Lisa Sugar, Founder of Popsugar shares three ways to champion diversity in news and media LifeHacks
Consulte Mais informação »
Three Surprising Ways the Apple Card Is Changing the Credit Card MarketHow the Apple card is already changing the credit card industry, even before it is available to consumers:
Consulte Mais informação »
Selena Gomez Wore Six Great Outfits in Three Days in New York CitySelena Gomez arrived in New York City ready to do press for her upcoming film The Dead Don't Die and have a fashion marathon while she was at it. Here, details on all her looks.
Consulte Mais informação »
Three Words I'm Not Going to Say as a Confident Woman Over 50Three words I'm not going to say as a confident woman over 50. Building self confidence for women at any age is a learning process. What are those 3 words?
Consulte Mais informação »
Two people dead, three wounded in two shootings near South L.A.The two incidents occurred close to each other Wednesday night in the unincorporated area of Athens, authorities said.
Consulte Mais informação »
Three small fires in Long Beach are under investigationLong Beach firefighters will investigate the cause of three small fires Wednesday evening that started close together.
Consulte Mais informação »