Lisa Sugar, founder of Popsugar, shares three ways to champion diversity in news and media.
Diversity in media matters because it affects the quality of news reporting and the range of stories told. Reporters and editors are overwhelmingly white and male, for example,report, found that only 37 percent of bylined news articles and opinion pieces regarding reproductive rights and related issues were written by women. Reports on these issues is overwhelmingly male dominated because the industry is.
“Many stories and journeys are universal, but representation in the media has been limited to a certain subset of people, and we want to help to change that. In our beauty content, for example, we represent people of all shapes, sizes, skin tones, hair types, etc. I want everyone reading our content to find something that speaks to them,” says Sugar.her aim was to create a company made up of a wide range of voices and perspectives.
Showcasing diversity through storytelling is something Sugar is doing across all their platforms. For example, this year’s Popsugar Not only does this commitment to diversity increase the quality and range of media content but ultimately Sugar says this positively impacts the bottom line. “Inclusion is great for the world but specifically for us as a business, because we see higher engagement around our content when people feel like it applies to them. Brands are thrilled to see that and also respond to that. They appreciate that they can reach more people,” she says.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Three small fires in Long Beach are under investigationLong Beach firefighters will investigate the cause of three small fires Wednesday evening that started close together.
Consulte Mais informação »
Ivanka Trump violated the Hatch Act three days after Kellyanne Conway's recommended firing, watchdog claimsIvanka Trump 'knows it's against the law' to promote 'Make America Great Again' in her official capacity 'but she did it anyway, even after the unprecedented Conway decision,' a spokesman for the
Consulte Mais informação »
https://people.com/Get the latest news about celebrities, royals, music, TV, and real people. Find exclusive content, including photos and videos, on PEOPLE.com.
Consulte Mais informação »
Cixin Liu's The Three-Body Problem Coming to the Small ScreenThe leak comes hot on the heels of Yoozoo Pictures' recent film adaptation of another work by Cixin Liu, 'Wandering Earth.'
Consulte Mais informação »
https://www.instyle.comInStyle is the leading site for celebrity style. See expert fashion advice, star hairstyles, beauty tips, how-to videos and real-time red carpet coverage.
Consulte Mais informação »
‘Condor’s Female Stars Relish Characters’ Shades Of Gray – The Contenders Emmys VideoAT&T Audience Network’s thriller series Condor, adapted from the Oscar-nominated film Three Days of the Condor and the screenplay Three Days of the Condor by Lorenzo Semple Jr. and David Rayfie…
Consulte Mais informação »