Alma, which began as subscription-based administrative software coupled with coworking spaces for therapists, pivoted during the Covid-19 pandemic to expand its tools for virtual therapy.
in June. All of these companies take different approaches to a common problem: health insurance directories for mental health providers are terrible and outdated.
At Oscar, Ritter helped open an in-person primary care and behavioral health clinic known as the Oscar Center. Within two days of opening, the only therapist on staff had a month-long waitlist, and the center had to hire an intern whose sole job was to go through the provider directory and try to find in-network therapists they could refer out to, Ritter recalls.
“Everybody's trying to be patient-friendly,” says Hilary Gosher, a managing director at Insight Partners who sits on Alma’s board. But she says a differentiator is that Alma is also focused on helping therapists run a small business while helping insurers direct their members to quality providers. Everyone wants “a therapist who's focused on their well-being not focused on ‘how do I run my small business,’” says Gosher.
One of those therapists using Alma is Humaira Naushad. Before Alma, she never thought she would be able to stand up her own practice this early in her career. Having graduated from Touro College in 2018, she was working at a substance abuse clinic as a mental health counselor. She wanted to open her own private practice but figured that wouldn’t be for at least five more years. “I think telehealth really motivated me to know that I can do this,” she says.
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