This sandwich from Olive’s can only be enjoyed one day a week, and it’s truly the perfect lunch
The Thursday special from Olive’s. Photo: Megan Paetzhold There is nothing groundbreaking about the sandwich: slices of avocado, Cabot sharp cheddar, sprouts, red onion, tomato, and mayo that’s spiked with the smoky heat of chipotles. The bread — honeyed seven-grain from Tom Cat Bakery — is nice, but not immediately noteworthy, either. It arrives in plain white paper, and the fanciest thing is the scripty font used on the “Today’s Special” sticker that’s stuck to the side.
New York is a city filled with icon-level sandwiches: pastrami from Katz’s, the Russ & Daughters Super Heebster, the foil-wrapped BEC you order at any decent deli. These are canon sandwiches, and it’s time for Olive’s Thursday special to take its place among them. This is, after all, a sandwich that has nourished its fans, one day a week, for almost three full decades.
Pre-wrapped sandwiches are, as a rule, generally much worse than fresh-made versions. But somehow, Olive’s always nails the timing: The sandwiches never lose any textural charm. And the Thursday sandwich is all about textural charm: soft, sweet, seeded bread; the crunch of onions and sprouts; the creamy, epic cheese-avocado-mayo team-up.
There is nothing about this sandwich that demands its Thursday-only availability — last time I checked, you could buy cheddar and avocado every other day of the week — but the limits on when it can be ordered are another detail that help make it special. It forces customers to avoid falling into any kind of lunch rut , and it gives you something to look forward to.
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