SUCH a great idea.
is no exception. But its limited-edition version of Olay Regenerist Whip moisturizer doesn't just help raise money for a worthy cause; it also marks the very first time a mass skin-care brand will test waste-reducing refillable packaging.
Available in October, a set called Olay Regenerist Whip Limited Edition Pink Ribbon Face Moisturizer + Single Use Refill will contain a full-size, pink jar of theand one full-size-equivalent, recyclable refill pod that can be placed inside the jar once it’s emptied. So, ideally, you'll hold onto this one jar indefinitely and continue to refill it using the pods, thus reducing the number of jars that end up in landfills.
As if that weren't awesome enough, in the spirit of Breast Cancer Awareness Month, 100 percent of the proceeds of this limited-edition combo will be donated to , a national nonprofit organization focused on the prevention and early detection of breast and ovarian cancer in young women.Although this set is definitely a step in the right direction, it's not yet known if the refillable pods will be available beyond this initial pilot program. "Olay hopes to learn more about the way consumers interact with refillable products in beauty, e.g.
Olay Regenerist Whip Limited Edition Pink Ribbon Face Moisturizer + Single Use Refill is available for $59 onAll products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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