Hint CEO Kara Goldin offers budding business owners advice on how to figure out if you have the right stuff to succeed.
In 2001, for instance, I decided to take a break from my role in tech at AOL. It was time to figure out what was next. But I also had some health issues that I wanted to solve and part of the solution was coming up with new, healthier drinks.
I didn't realize it immediately, but I soon was combining my search for a new career with my curiosity about a healthier drink. Some 18 months later, my product Hint hit the shelves of my local Whole Foods in San Francisco. Of course, the journey wasn't all that simple or easy. All along, my quest to satisfy my curiosity about an industry I initially knew nothing about was helping me overcome countless roadblocks.
But it doesn't stop with your own doubts for sure. You also have to overcome the doubts others have that you can actually accomplish what you are setting out to do. For instance, there was no shortage of opinions from friends and family when I started Hint. And so often, especially in the beginning, their opinions matter a lot. But I found that the ability, and the will, to compartmentalize their advice and take it for what it is worth is the best strategy.
I remember hearing from a Hint customer that first week of launch. He had purchased Hint and was excited to reach out via our customer service email that we had put on our bottle. What he might not have realized was that the recipient of his email, given we were a very small company at the time, was me!
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