AMC Entertainment CEO Adam Aron sees two things protecting the circuit in the face of surging Covid cases trigered by the Delta variant – its own Safe & Clean protocols, and vaccinations. ̶…
“To our knowledge there has not been a single transmission of Covid by an AMC guest over the past year,” he said.
“Most scientific experts tell you the virus will increase in winter compared with summer, but the big change between this winter and last winter is vaccinations. And fortunately the number of vaccinations, especially among the most vulnerable populations, has been so extensive that we’re optimistic that we won’t see the kind of lockdown of society this winter that we saw last,” said Aron on a post-earnings webcast.“We also hope that vaccination continue.
Aron said virtually all AMC theaters were open as of the end of June. Ticket sales are rising . Concession sales are significantly higher, well beyond even 2019 levels.are a message to studios, which insist day-and-date streaming releases are necessary due to Covid. But they are also cannibalizing theatrical releases even as theaters are reviving — a revival that could continue to gain momentum with some help.
times,” he said. “We know that studios are going to do what is in their financial interest, not to help out AMC.” So the chain will use all of its considerable reach on marketing and drawing moviegoers to seats as he hopes a consensus emerges “that an exclusiveAMC was early in inking a deal with Universal last year and today announced a 2022 pact with Warner Bros. establishing a 45-day exclusive theatrical window. “We are having private conversations with every major studio,” he said.
Meanwhile, AMC wants to engage with professional sports leagues and college sports organizations for rights to bring games to the big screen. Two UFC fights in July “drew significant attendance,” he said. Aron also hinted at gaming opportunities, noting that Adam Sussman, president of Epic Games, is on AMC’s Board.
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