The beloved Canadian mall brand will open a Montreal store next week.
Chances are, if you spent any time in Canadian malls during the 1980s or ‘90s, you’ll remember Au Coton. Essentially the American Apparel of its day, Au Coton specialized in simple cotton sweatshirts in a wide array of pastel colours. Their version of sweatpants chic predated the athleisure boom by a good three decades.
At the height of their popularity, Au Coton had 170 stores in Canada and 96 in the US, but their success was ultimately short-lived. In 1993, the brand went into bankruptcy protection and closed all international stores. They remained in the Canadian market until 2003, when all remaining stores shuttered after the brand could no longer compete with conglomerate big box stores like Gap or Old Navy.issued yesterday, Au Coton is being resurrected and will open a store on Amherst St.
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