Clara Molloy talks cake, incense, and why friendship smells like bitter orange
Photo: Courtesy of MEMO Paris Call it the Proust effect: Memories are often triggered by smells. Scientific studies confirm that, of all the senses, smell offers the best recall. In Scent Memories, the Cut asks people about the scents they associate with different times in their lives. Next up is Clara Molloy, creative director and co-founder of niche fragrance lines Hermetica, Memo Paris, and Floraïku.
Love smells like: A chypre. We have a beautiful chypre with Lalibela — it’s oud, musk, rose — and like all chypre, it’s a mix. With love, you feel it happening, but relationships last because there’s more than one thing at play. Chypre is very elegant, powerful, and timeless. I find it beautiful on men, but you’d probably know more chypres that are made for women. Either way, it’s a lot of subtlety and nuance.
Regret smells like: Incense. Melancholia. You’re in your thoughts and you’re overthinking and you’re thinking about the past and not the present. With incense, you can see the smoke, which reminds you of old times and old flames; it’s ancient, and it completely surrounds you. I absolutely love frankincense, so maybe I’m a bit melancholy myself [Laughs].
The worst smell is: Fish. Anything that’s really fishy or related to the sea, I leave it to the fish. Those airy, windy, sea-breeze smells are trying to evoke something, but you only get the fish in the end. Monday morning smells like: I love Monday morning, so something energetic, like a wood. I love sandalwood; it’s one of my favorite woods. It always makes me smile, and I don’t know why. It’s rich, its warm, it’s a bit dark, it has contrast, it’s very positive and strong.
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