There Isn’t Enough Special Sauce to Win the Burger Wars

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Fans waited in massive lines for Popeyes’ chicken sandwich but WSJheard explains why brands will need more than a viral sensation to compete in a tough fast-food market. WSJWhatsNow

While just about every big chain has a version of the fast-food staple, Popeyes Louisiana Kitchen achieved liftoff this summer with its offering, boosting prospects for

the unit of Restaurant Brands International. It recently brought the sandwich back to its menu after unexpectedly high demand depleted its inventory in just a couple of weeks.

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