The Young Turks will only take ads from brands that align with its values, perhaps a unique stand among online media companies scrambling for revenue. It comes as a group of sites from across the political spectrum announce a new ad-sales alliance.
Share to twitterThe Young Turks CEO and founder Cenk Uygur on set with Executive Producer and host Ana Kasparian., the long-time left-leaning online media site, said it will only take advertising dollars from companies that align with its own values.
"The third bucket's the one I’m most interested in," Uygur said."Now we’re having a conversation that creates a win-win for our audience, for us, and for the advertiser." The Turks also created an email address, brands@tyt.com, where audience members can submit brands they believe would be appropriate for the show.
For instance, outdoor-clothing company Patagonia has weighed in repeatedly on climate change issues. Apple has been a strong supporter of LGBTQ+ rights, led by CEO Tim Cook, who came out publicly a few years ago. On the conservative side, companies such as Hobby Lobby and Chick-Fil-A close on Sundays.
Uygur acknowledged that the Turks have some flexibility that other media companies might not, thanks to its substantial subscription revenues. Advertising provides only about a third of the company's revenues, and a big portion of that is served up programmatically through Google and Facebook.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Tiffany Young Announces First-Ever North American Tour (Exclusive)Exclusive: TiffanyYoung has announced her FIRST North American solo tour and she has NEW MUSIC on the way! 🔥🔥🔥
Consulte Mais informação »
how hip-hop became the most exciting space for fashion experimentationFrom A$AP Rocky's avant-garde experimentation to Young Thug's gender-blurring provocation.
Consulte Mais informação »
Elliot Roberts, Longtime Neil Young Manager, Dead at 76Pivotal industry figure managed Joni Mitchell and Crosby, Stills, Nash & Young alongside launching the careers of Tracy Chapman and the Cars
Consulte Mais informação »
Elliot Roberts, Manager for Neil Young, Joni Mitchell & More, Dies at 76Elliot Roberts, legendary music manager who worked with classic rock icons like Neil Young and Joni Mitchell, has died. He was 76.
Consulte Mais informação »
Jada Pinkett Smith confesses she had a threesome when she was 'very young'Jada Pinkett Smith isn't afraid of sharing intimate details of her personal life with her family members.
Consulte Mais informação »
Tiffany Young Announces Dates for First North American TourExclusive: TiffanyYoung is heading out on her first North American solo tour and she has a very special message for her dedicated fans! ❤️
Consulte Mais informação »