From A$AP Rocky's avant-garde experimentation to Young Thug's gender-blurring provocation.
. It was very Lotta Volkova for Vetements and Balenciaga, but a little more interesting in the way it so rebelliously and gleefully blurred the fashion gender binary.Bitch Better Have My Money
which was styled by Mel Ottenberg, the man behind the Rihanna Fashion Effect – anything she wears becomes instantly cooler, infinitely copied.was styled by A$AP Rocky’s stylist Matthew Henson, and Matthew Josephs, the long time collaborator of. Both videos found the right balance between fashion and narrative. It’s all about balance. When the clothes overwhelm the narrative and the artists involved, it turns into a fashion film, an unexciting four minute advert.
Hip-hop has always been about authenticity and honesty, but it is also autobiographical. If you’re beefing with another hip-hop artist you make a diss track. If you don’t live in the hood why rap about the hood? There’s no contradiction in Nicki Minaj singing about Coco Chanel. To expect only songs about violence in the hood like some nostalgic gangsta rap fans do, seems not only reductive but boring and creatively restricting.
This means using music not just for entertainment and self-expression but also for political reasons and spreading your message in a society which gives you little to no platform for self-expression, or will punish you for it. Music has always been part of the language of African-American people. African slaves brought to America used music to pass secret messages to each other that their clueless white owners only saw it as entertainment.
With the rise of social media, artists have more control over their image and personal style, platforms like Instagram allow an unprecedented look into their personal lives, their fashion choices and the brands they like. Their choices influence us, the public, but also the fashion industry. Social media has shifted the power which used to be held by fashion publications. Male hip-hop artists are, for a whole generation, fashion icons to be emulated and admired.
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