The problems this will create are not Texas or Oklahoma’s problems—but that doesn’t mean anyone else should be happy about it.
can theorize about what those will be, and some will even be right. Maybe the Big 12’s remnants will add BYU, currently an independent! Maybe the ACC will turn up the heat in an effort to annex Notre Dame! Maybe Iowa State will join the Big Ten! The particulars are forever debatable and dissectable. Message boards will live out their halcyon days.
Money drives realignment in modern college sports. Specifically, TV money, and even more specifically, TV money generated from football. That was the impetus that pushed a big handful of schools to new conferences early in the 2010s: Nebraska, Maryland, and Rutgers defected to the Big Ten; Colorado and Utah to the Pac-12; and Missouri and Texas A&M to the SEC.
, as it was doing before it boarded the Big Ten lifeboat. Big Ten schools now make more than $50 million per year in media money.The Texas and Oklahoma moves are not exactly like that, though cash is the driving factor again. The SEC just, which starts in 2024. Either that deal was made with the Texas and Oklahoma news in mind, or the conference will want to renegotiate. Otherwise, the SEC would be agreeing to split TV revenue 16 ways rather than 14.
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