This week's newsletter: Curvy Wife Guy's wife @sassyredlipstick said she'll no longer follow through with her J.Crew promo content, and the unique conflict fans feel over C-list celebrities breaking quarantine orders to get together.
Sarah had promised her fans a J.Crew “try-on haul.” If you’re unfamiliar, a try-on haul is when influencers try on clothing on their Instagram stories to recommend pieces to their followers. The gist is: If you like and trust the blogger, you can see how said clothing looks on a real person and follow their recommendations. The blogger also links to the item, so you can buy it straight from their Instagram stories.
Sarah drew back the curtain on this whole economy pretty starkly, and in a way you rarely see on Instagram. She announced she was canceling her planned J.Crew try-on haul because she would no longer get a commission from her links. A spokesperson for rewardStyle told BuzzFeed News it could not comment on specific relationships with its partners, but screenshots leaked on Instagram of emails from the company and Sarah show the partnership was canceled due to the bankruptcy filing.
Of course, plenty of influencers only share things that they genuinely want to recommend to their followers, and they are dedicated to this authenticity. Some spoke out after rewardStyle announced the change, including Katie Moser, who blogs at“I always find the reaction and pivots from influencers interesting as the result of business decisions that are out of their control,” she wrote on Instagram.
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