The streetwear competition show’s judge (and Beyoncé’s stylist) Marni Senofonte on what makes the HBO Max show different
his menswear label Laundered Works Corp in a church at Paris Fashion Week last year. Then there’s Bephie Birkett, founder of the streetwear Mecca that is Union Los Angeles.
As far as the actual challenges of producing the show during COVID, Senofonte notes that it ran more smoothly than anticipated. “I’m really surprised that we were able to pull off as much as we did under the circumstances,” she says. While there were some restrictions in place—they couldn’t go to fabric or hardware stores, for example—watching the show, you’d never notice it.
The need for a greater understanding of streetwear’s untold history is most apparent in the show’s second episode, when a designer made the highly questionable decision to create an outfit featuring red and blue bandanas associated with gang culture, and even continues to double down on it after being called out by guest judge Wiz Khalifa.
serves as a preview of what’s to come. “What I’m excited about in terms of the future of streetwear is all of this new technology,” says Senofonte. “Getting away from fast fashion and figuring out how to recycle and reuse—that part of it is really exciting. Also, I like the accessibility of it now. A lot of these designers already have their own following online. You have direct access to a lot of different kinds of artists. You can DM anybody, and you may get a response.
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