Digital-only goods are a burgeoning industry, here is a look at the latest development in digital fashion.
On Aug. 29, DressX will release a limited-edition collection of NFT pieces inspired by Elon Musk’s SpaceX program and all the items will be wearable in AR in the DressX app, and exclusively available for Crypto.com NFT owners.“This is a new way of distribution for AR fashion because before it was something available in Snapchat or through AR glasses, but not for the owner of the NFT,” said Modenova. “With the launch of our DressX app, we introduced a subscription model for digital fashion.
DressX was created by cofounders Daria Shapovalova and Natalia Modenova in July 2020. Working with traditional fashion brands and 3D designers,offers virtual clothing that can be digitally worn by its users in their photos and videos — to be shared across various digital platforms — providing a more eco-friendly alternative to purchasing physical garments.
The newly launched DressX app, available in the App Store, lets shoppers use their camera phones to try for free in real time AR looks like a DressX logo floral bucket hat and a Clara Daguin-designed couture crinoline gown embroidered with glass beads and interactive LED constellation lights .
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