.RalphLauren x Zepeto marks the brand’s first foray into digital fashion sales.
Fans of the brand may see familiar favorites among the assortment. The styles on offer include 12 looks, with more than 50 unique items spanning a mix of vintage Polo Ralph Lauren pieces and others from its current summer collection. Also included are special items, such as two limited-edition skateboards designed exclusively for the virtual collection.
The work punctuates the fashion house’s belief that “innovating in virtual worlds is essential to engaging the next generation of consumers,” said Alice Delahunt, chief digital officer at Ralph Lauren. Indeed, fashion’s digital promise escalated this year, thanks to trends like NFTs or non-fungible tokens. The blockchain tech made authentication possible for virtual goods such as digital sneakers, turning them into hot commodities with drops capable of pulling in millions of dollars in mere minutes.are currently trying to hash out the future of digital works and products in real time, with new platforms and marketplaces racing to launch.
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