From hieroglyphics to the Nike swoosh.
To most people, the word 'logo' has very modern associations. It makes us think of things like the golden arches, or the word 'Coca-Cola' in a florid script, or a chrome apple with a concentric bite taken out of it. An image, perhaps even just a shape, that is indelibly associated with a product, a brand or an idea.
You know, I have a theory that hieroglyphics are just an ancient comic strip about a character named Sphinxy.Egyptian writers also used a grid system to standardise hieroglyphs and ensure they were drawn to consistent proportions. Just like a brand and its logo, the Egyptians wanted the hieroglyph looking exactly the same, every time.So, are hieroglyphs the oldest things we could consider to be logos? Probably not.
Retail signage took an early foothold in China. A highly developed brand that dates back the Song Dynasty of 960-1127 CE isIn 1366, a Dutch brewery named Den Hoorn established itself in Leuven, Belgium, andto guide thirsty travellers towards its beer. Though the brewery would subsequently change hands, being sold to brewer Sebastian Artois, the image of the horn endured. In fact, it’s probably an image you’re still familiar with today, though you likely know the beer by its current name.
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