What we can learn from the logos of the world's biggest brands.
The emblem provides a link to Seattle’s historic past, adding a sense of depth and tradition to the brand, while the siren herself silently speaks to your subconscious, tempting you with that caffeine hit you’ve been craving.If ever a logo could claim to be a company’s most valuable asset, it’s that of Playboy. After all, few people buy the magazine it was once chiefly known for.
The tongue-in-cheek rabbit emblem hints at sexual virility without being at all explicit or offensive, which means it can even be used in public, where children may see it.As the company that pioneered the mass production of automobiles, Ford has a long history to trade on. And it makes the most of it.
So just as a channel like Fox News needs a dynamic and exciting logo to convey just how combative and game-changing its reporting is, the calmer and more measured approach taken by the BBC is reflected in a logo that’s more formal, geometric and, yes, just a little bit dull.The BBC’s formal logo eschews flashy sales techniques and instead reflects the organisation’s sense of confidence in its mission.
And the best thing about the Shell logo is that it provides us with that sense of traditionalism, even nostalgia, while at the same time its crisp minimalism means doesn’t look at all dated, almost five decades on from its creation.
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