Sports logos that deserve trophies and medals of their own.
The phrase"design classic" is thrown around a lot. But the Olympic Rings - five interlocking circles, coloured blue, yellow, black, green, and red - surely deserve the title. Instantly recognisable by people across the entire world, this iconic emblem is one of the most famous sports logos that exist.
There are a lot of roundel logo designs in sports, and the style seems to be proliferating since a circle serves well for a range of applications. But few are so clear, clean and relevant as the Paris Saint Germain logo. The club's original logo featured a red ship, a symbol of Paris, but that was soon changed to a much more widely known symbol of the French capital, at least internationally: the Eiffel Tower.
Actually, though, no-one at Adidas designed it. The original owner of the logo was a Finnish company, Karhu Sports, who made sports shoes and spikes. But the company was hit hard by the Second World War and agreed to sell the design to Adidas for the equivalent of €1,600 and two bottles of whiskey. While everything else is changing in football, the Man U logo remains a bridge to the past
Overall, though, a time traveller from half a century ago would not find difficulty in recognising the current logo. And as such it remains a beacon of steadfastness, linking today's global, big-money operation back to a more communal and local past.Known as “America’s Team”, The Dallas Cowboys have been named by Forbes as the most valuable sports franchise in the world. And at the centre of this powerful brand lies a sports logo that is all-encompassing in its simplicity.
A few years later, Devery realised that this design could be used as a way of conveying team unity. And so in 1905, the players, then known as the New York Highlanders, adopted a version of the medal design as their official logo.
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