A massive new study analyzed millions of Facebook users. But is that the best way to study friendship?
Here’s all the Facebook data researchers took into account: Individuals were assigned a zip code and county based on geographical data that they reported on their profiles, like hometowns, as well as enabled location histories. An algorithm then predicted an individual’s socioeconomic status through profile features like age, sex, language, relationship status, family, location information, college, donations, phone model price and mobile carrier, and variables related to the usage of Facebook .
“But at the same time, as a friendship researcher, I do think that data falls a bit short in tapping into the more qualitative aspects of friendships,” Pouwels says. “Are Facebook connections really your friends? Or are they more your connections? To what extent do they overlap?” For example, people could be connected with colleagues or classmates that they don’t regularly interact with or actually consider to be their friends in real life.
But this can often be a daunting task in the digital age. Looking at the current teens, “you see that Facebook is no longer popular among them. They use, for example, Snapchat or Tik Tok. They’re moving to other platforms,” Pouwels says. “It’s sometimes hard, as adult researchers, to keep up with all the new developments that are there.” (For reference, a
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