Beauty subscription boxes used to be a niche concept but they've gained popularity, and now even some major retailers like Sephora and Target are offering their own versions
Beauty subscription boxes used to be a niche concept but they've gained popularity, and now even some major retailers like Sephora and Target are offering their own versions.
The original powerhouse, Birchbox, is still unbeatable in terms of quality, variety, price, and ease of use. Before I started working in beauty more than six years ago and familiarizing myself with different brands and products, I'd get overwhelmed every time I walked into a Sephora or just through the beauty aisle at CVS. Most people don't have the luxury of testing makeup for their job — that's where beauty subscription boxes come in.
For a monthly fee, you can have a selection of makeup, skin-care, and hair-care products try at your convenience. Many boxes focus on travel-sized items, which I think is actually a plus. This way, you don't have to commit too much time to something you might not love. More and more subscription boxes are beginning to include full-sized picks, either in addition to the samples or as the whole box.
But before you commit to a box, it's a good idea to assess your needs. Are you a skin-care fanatic, or a makeup experimenter? A Sephora devotee? Do you want to control what shows up at your door or leave it up to chance? No matter your preferences, there's a beauty subscription box that fits your profile.
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