Araks is the sustainable lingerie brand redefining beauty:
photo book project. While there are no rules per se, participants are encouraged to document themselves, their undergarments, and how they see beauty using a disposable camera. “An appreciation for a woman’s natural beauty and all of our vast differences are at the core of the brand," Yeramyan says."project reflects and celebrates this, the way women naturally are, and the perfectness in that.
The result is a collection of refreshingly unretouched and uncurated images that provide an alluring snapshot of reality. Not to mention a look at Arak's timeless collection. See the photos and how this years"Beauty in 2019 is owning who you are. All of you, inside and out, all your parts. Celebrating yourself, being kind to yourself, having compassion when you make a mistake, being proud of all you have accomplished and all the hard and scary stuff you have walked through.
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