Tesla is ending online sales of the long-promised $35,000 base Model 3, expanding its autopilot feature to all trim levels of the vehicle and introducing a leasing option, the company announced.
"All Tesla vehicles now come with Autopilot bundled as a standard feature for less than the prior cost of the option. For example, Model 3 Standard Plus used to cost $37,500, plus $3,000 for the Autopilot option. It now costs $39,500, with Autopilot included," the post said.
Tesla's just-announced leasing program is also part of what appear to be larger ambitions: Customers won't be able to own the car at the end of the lease. Instead, they will be returned to the company to form a fleet for its future ride-hailing service.The updates come against the backdrop of the company's continuing struggles to deliver the Model 3 at a $35,000 price point and move the automaker from a niche luxury brand into a maker of affordable electric vehicles for the masses.
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