The cheapest version of the Model 3 has become part marketing ploy, part afterthought for Tesla.
Tesla wants to fulfill CEO Elon Musk's long-running promise of a $35,000 car, which he first promised in 2013. It will deliver the first $35,000 version of its Model 3 this weekend. But Tesla doesn't intend to sell many of that version.Six times as many buyers are willing to upgrade their Model 3s than buy the base version, Tesla says.
"I would guess that Elon Musk saw a point in time years ago where he could sell a $35,000 car and make money on it," said Karl Brauer, executive publisher at Cox Automotive."So he committed to that number. Now they can technically say they have done it. But they realize it's not a good business model. They're probably losing money on each $35,000 car.
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