How to make your outdoor dining space more profitable Sponsored by Square
Walter and Margarita Manzke, chefs and owners of , invested in converting their parking lot into an outdoor patio in 2020, stating that it was “worth every penny” and that they plan to keep it that way post-pandemic. “Definitely if we could hold onto one thing, in my opinion, it would be the patio,” Margarita Manzke says.
You don’t necessarily have to host an event to get in on the fun. Keep tabs on the events in your area. Concerts, sporting events, and film festivals all provide great opportunities to highlight the ambiance of your restaurant patio for guests to grab a bite before or after the event.Capitalize on the buzz with promotions or specialty themed menu items that can fetch a higher margin .You don’t have to offer your full menu to guests who choose to dine al fresco.
Give people a chance to see your comfortable outdoor furniture, feel the heat from the fire pit, and enjoy the ambiance firsthand. They are more likely to feel encouraged to dine in, or rather out, next time.
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