MaximBet Vice President of Marketing Doug Tehrfer on teaming with 'cool, stylish' Colorado Rockies star Charlie Blackmon in a sports betting endorsement deal.
"He's got cool swag, if you've seen him, he's stylish, he has an edge to him," Tehrfer added. "Obviously his performance on the field speaks for itself; he's a four-time All-Star, yields two Major League Baseball records."
Blackmon will serve as a brand ambassador promoting MaximBet’s app and loyalty program, as well as help grow its popularity. Per MLB rules, Blackmon is prohibited from endorsing bets on baseball but can publicize the general platform. "The one thing that hasn't changed as it relates to what a player can do is they still cannot bet on their own sport," Tehrfer explained. "Every league still has a firm policy on that, baseball included."
Tehrfer said the timing for this partnership has never been better, and the number of sports fans has never been bigger. "Times are changing," Tehrfer said of the affiliation between betting and an active player. "Sports betting now has definitely gone mainstream. It's not a topic you have to talk about in the shadows or in whispers anymore, it's not taboo that way."
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