Social pressure is the best way to get people to act on climate change

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Social pressure is the best way to get people to act on climate change
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A new study is shedding light on how to influence environmentally-related behaviors.

Behavioral change is essential to mitigate climate change. To advance current knowledge, we synthesize research on interventions aiming to promote climate change mitigation behaviors in field settings. In a preregistered second-order meta-analysis, we assess the overall effect of 10 meta-analyses, incorporating a total of 430 primary studies. In addition, we assess subgroup analyses for six types of interventions, five behaviors, and three publication bias adjustments.

This translates into a mean treatment effect of 7 percentage points. Furthermore, in a subsample of adequately powered large-scale interventions , the effect was adjusted downward to approximately 2 percentage points. This discrepancy might be because large-scale interventions often target nonvoluntary participants by less direct techniques while small-scale interventions often target voluntary participants by more direct techniques .

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