Neon Cowboys makes horse girl staples into party girl clothes.
In addition to this being the year of the horse girl, 2019 has also marked the complete infiltration of yeehaw culture into the mainstream. Thanks in no small part to Lil Nas X's "Old Town Road" visuals, the popularity of acts like The Highwomen, and the way that celebs like Miley Cyrus have been making cowboy hats look cosmopolitan , everyone is now itching to get their own pair of cowboy boots.
Hall also works with artists on innovative collabs. She started off with a small-scale project with Miley Cyrus years ago:"I cried when that happened; I grew up on Hannah Montana," Hall says. More recently, she debuted a piece designed with Kacey Musgraves, which is light blue and features the singer's signature crying smiley face. What makes Hall happy is"seeing how much [Musgraves'] fans really love the product.
Though it's impressive that the yeehaw agenda has infiltrated all of those markets, it's an arguably even bigger deal that Hall has been able to make the dent that she has within the country music scene. Hall, who is Black and Asian, points out that the country aesthetic is not one that is usually made accessible for people of color.
The historical erasure of people of color in the country sphere didn't make Hall's goal feel unattainable to her, though, because fashion is in her roots. Hall is the daughter of former Halston designer Kevin Hall, so she grew up"knowing that [fashion] was accessible" for her. She's previously worked on a venture with her brother, which she describes as"mostly street style: tank tops, crop tops, two sets, and stuff like that.
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