Guggenheim raised its recommendation of Roku to buy from neutral on Wednesday.
"We see continued growth in account and streaming metrics" as well as "closing of the video advertising pricing gap with traditional television," Guggenheim analyst Michael Morris said on Wednesday.
Roku "is uniquely well positioned to benefit from the continued audience shift to digital video consumption," Morris said.to buy from neutral on Wednesday, as the firm sees the stock jumping nearly 28% over the next year due to strength in advertising on streaming platforms. "We see continued growth in account and streaming metrics, closing of the video advertising pricing gap with traditional television, demand by third parties for audience development opportunities, and incremental content distribution revenue recognition as key catalysts for shares," Guggenheim analyst Michael Morris said in a note to investors.
"Roku is one of the only pure-play streaming video companies and is uniquely well positioned to benefit from the continued audience shift to digital video consumption," Morris said. Roku generated 4 cents in advertising revenue per hour in the first quarter, compared to the 19 cents per hour that traditional TV generates, Guggenheim said.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Can Uber Ever Be Profitable?
Consulte Mais informação »
Autonomous taxis will become a $2 trillion market, UBS saysThe global autonomous taxi market could be worth over $2 trillion on an annual basis by 2030, according to estimates from UBS analysts.
Consulte Mais informação »
Marketers Turn Up Podcast AdvertisingPodcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience benchmarks.
Consulte Mais informação »
Advertising may make people miserable, but still has its usesWorkers keen to buy more goods keep toiling away
Consulte Mais informação »
Google appeals $1.7 billion EU antitrust fine over 'illegal' advertising practicesGoogle has appealed a $1.7 billion fine from the European Commission for stifling competition in the online advertising industry, the company said Wednesday.
Consulte Mais informação »
‘No loyalty or allegiance to America’: Warren targets multinationals in economic platformElizabeth Warren unveiled a new “Green Manufacturing Plan” as part of a broader “economic patriotism” platform that the 2020 Democratic presidential candidate will roll out in the weeks ahead
Consulte Mais informação »
Celebration for Pride Month is happening across platforms, including dating appsOn Tuesday, Tinder announced plans to roll out its Sexual Orientation update, a major addition to the platform developed in collaboration with GLAAD.
Consulte Mais informação »
Google's Cloud outage could cast a pall over the IoT platformGoogle experienced an outage to its cloud computing network over the weekend that took down a range of its services, and those of its customers.
Consulte Mais informação »
Lyft passenger allegedly attacks driver, banned from platformA Lyft driver was 'scared for his life' as dashcam video captured him being viciously attacked by a passenger in Queens. The NYPD is investigating.
Consulte Mais informação »
Under pressure, Google crack down on platform privacy and safetyThe search giant announced a series of updates to its privacy policies and those of its partners.
Consulte Mais informação »