U.S. advertisers’ spending on podcasts rose 53% in 2018
Dax Shepard, from left, Monica Padman and Rob Holysz receive the award for Breakout Podcast during the 2019 iHeartRadio Podcast Awards. Photo: Richard Shotwell/Associated Press By Patience Haggin Updated June 3, 2019 11:39 a.m. ET
Marketers are projected to spend about $70.83 billion on TV advertising in the U.S. in 2019 and about $129.34 billion on digital advertising, according to research firm eMarketer.Related Reading “The response we’ve seen to podcast ads has been very exciting,” said Marshall Williams, chief executive at Ad Results Media, an agency that works with direct-to-consumer brands.
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