Memes are often depicted as mostly harmless and incapable of exerting political influence. Recent elections have demonstrated organizers can easily leverage them to build political movements, spread group narratives and influence voters.
ions have demonstrated organizers can easily leverage them to build political movements, spread group narratives and influence voters.
Donovan cited Uncle Sam and the Occupy Wall Street movement as two examples of memetic ideas. While memes can be macro images with overlaid text, Donovan said, they can also be hashtags, slogans or anything that resonates. "One of the ways we looked at Occupy was how a lot of the right learned from Occupy, even as they were condemning it," Friedberg said. "This idea of how to take a decentralized movement, foster it, but also to sort of glean the best of it and have it trade up the chain in mainstream political communication."
"All of that organizing power that we saw in 2016 around MAGA and the alt-right, it’s no surprise to us that Bannon is undergirding that," Donovan said.
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